What I have built and fixed, with the seat I held in each. Where a company is not named, the work was done under a client agreement.
Seat: SVP, then EVP and Chief Digital Officer
Built the subscription product from launch and the product organization behind it. As EVP and Chief Digital Officer, grew the business to 2.5M subscribers and $250M in annual recurring revenue.
Seat: Chief Technology and Information Officer
Owned the commerce platform, payments, email, A/B testing, the data warehouse and the technology team behind a subscription skincare brand, including the outsourced vendors that ran much of it.
Seat: SVP Digital Product, then Acting President
Rebuilt the eCommerce path from the ground up, then as Acting President rebuilt how the company sold, how it made money and the case it made to investors, while the wine market fell 15%.
Seat: Acting Chief Revenue Officer, engagement underway
The brand was losing half of its new subscribers before the first rebill. Rebuilt onboarding from nothing, put a subscription management tool in place, built the save flows, and fixed failed-payment recovery, where customers were going weeks before anyone reached out.
Seat: Fractional CIO, then advisor
Ran technology part-time for a company preparing to raise, then advised the founders through the raise.
Seat: Advisor, fixed-scope engagement
After an acquisition the company had two apps, two teams and no plan to combine them. Wrote the analysis and the integration plan.